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UA

Under Armour, Inc.

Under Armour, Inc. (UA) is currently in an uptrend, trading above both the 50-day and 200-day moving averages. RSI is at 64.5, with 3/3 trend checks passing.

Price
$6.70
2026-07-16
Trend score
3/3
Uptrend
RSI (14)
64.5
Neutral
Price above MA50Price above MA200MA50 above MA200
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UA with MA50 and MA200

7.886.905.924.943.9607/3110/2401/2204/1707/15
UA2025-07-312026-07-15
PriceMA50MA200
Technical Indicators

Key levels & signals

MA50
$5.79+15.77% vs price
MA200
$5.53+21.09% vs price
RSI (14)
64.5Neutral zone
MACD Signal
BullishMomentum above signal
Macro Support
$4.56–$4.7029.9% below price · 3 touches
Support Quality
3 touches1.3× zone volume
Chart Summary
Trend summary for UA

Under Armour, Inc. (UA) is still trading in a constructive trend overall. The latest available price is $6.70, and 3 of 3 core trend checks are currently passing. Price is trading above the 50-day moving average by 15.8% and above the 200-day moving average by 21.1%.

Momentum and stretch context

UA currently has an RSI reading of 64.5, which leans mildly positive without looking too stretched. In other words, momentum is supportive, but not yet extreme enough to dominate the entire chart read.

What traders may watch next

For traders reviewing UA next, the key question is whether the trend still looks healthy or whether price has started to outrun itself. A strong uptrend can stay strong, but entries often become more difficult when price is already extended, so many traders will watch for pullbacks, support reactions, or fresh bases rather than chasing strength blindly.

Company profile

About Under Armour, Inc.

Under Armour, Inc., together with its affiliates, focuses on the creation, marketing, and distribution of advanced performance clothing, footwear, and accessories for male, female, and younger demographics. The company's apparel selection includes compression, fitted, and loose-fit options. Furthermore, it produces athletic shoes designed for various activities such as running, training, basketball, sports requiring cleats, recovery, and outdoor use. Their accessory range encompasses items like gloves, bags, headwear, and specialized sports masks. Additionally, Under Armour provides digital subscription and advertising services through its MapMyRun and MapMyRide platforms. Its products are primarily marketed under well-known brand names, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. The company distributes its goods through diverse wholesale channels, such as national and regional sporting goods chains, independent and specialty retailers, department store chains, dedicated Under Armour retail stores, institutional athletic organizations, leagues and teams, and independent distributors. Direct sales to consumers are facilitated through a network of 422 brand and factory house stores, alongside its e-commerce websites. Under Armour maintains a global presence, operating in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Established in 1996, Under Armour, Inc. has its corporate headquarters in Baltimore, Maryland.

Sector
Consumer Cyclical
Industry
Apparel - Manufacturers
CEO
Kevin A. Plank
Employees
6,200
Market cap
$2.86B
Beta
1.67
52-week range
$3.95 – $7.91
Dividend
No
Exchange
NYSE
Country
US
IPO date
23 Mar 2016
ISIN
US9043112062
CUSIP
904311206
Company profile data from Financial Modeling Prep. UA listed on NYSE.
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FAQ

Common questions about UA

Is this page a buy or sell recommendation?

No. This page is designed to help you review chart structure, momentum and technical context more quickly, but it is not personal financial advice.

Why can a stock look bullish and overbought at the same time?

Strong trending stocks can still become stretched in the short term. That is why trend traders and dip buyers can read the same chart differently.

What should I do next after reading this page?

Open the full dashboard, review the chart in more detail, compare indicators, and decide whether the setup still makes sense within your own process.